Viewing usage of counterfeit luxury goods : social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands
Year of publication: |
October 2016
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Authors: | Amaral, Nelson B. ; Loken, Barbara |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 4, p. 483-495
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Subject: | Luxury | Counterfeit | Branding | Reference groups | Social hierarchy | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Markenimage | Brand image | Hierarchie | Hierarchy | Soziale Gruppe | Social group |
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