Viral marketing : motivations to forward online content
Jason Y. C. Ho; Melanie Dempsey
| Year of publication: |
2010
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|---|---|
| Authors: | Ho, Jason Y. C. ; Dempsey, Melanie |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 9/10, p. 1000-1006
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| Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Motivation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652817