Virale Markenbildung : wie Marken Meme erfolgreich nutzen
Thomas Zerlauth
| Year of publication: |
August 2023 ; 1. Auflage
|
|---|---|
| Authors: | Zerlauth, Thomas |
| Institutions: | Haufe-Lexware GmbH & Co. KG (publisher) |
| Publisher: |
Freiburg : Haufe Group |
| Subject: | Markenführung | Brand management | Virales Marketing | Viral marketing | Viral Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 249 Seiten |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 243-249 |
| ISBN: | 978-3-648-16938-4 ; 3-648-16938-6 ; 978-3-648-16939-1 ; 978-3-648-16940-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013482478