Virtual communities come of age : parallel service, value, and propositions offered in communal online space
Year of publication: |
2011
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Authors: | Laing, Angus ; Keeling, Debbie ; Newholm, Terry |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 3/4, p. 291-315
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Subject: | Social Web | Social web | Electronic Commerce | E-commerce | Dienstleistungsqualität | Service quality | Soziale Beziehungen | Social relations |
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