Virtual communities : the impact of a commercial orientation on the attitudes towards virtual communities
Min-Young Lee; Kelly Green Atkins; Youn-Kyung Kim
Year of publication: |
2009
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Authors: | Lee, Min-young ; Atkins, Kelly Green ; Kim, Youn-kyung |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 21933686. - Vol. 2.2008/09, 3, p. 220-238
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