Virtual flagships
Year of publication: |
2008
|
---|---|
Authors: | Jackson, Tim |
Published in: |
Flagship marketing : concepts and places. - London [u.a.] : Routledge, ISBN 0-415-43602-8. - 2008, p. 186-194
|
Subject: | Online-Handel | Online retailing | Luxusgüter | Luxury goods | Markenführung | Brand management |
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