Virtual influencers as an emerging marketing theory : a systematic literature review
Anna Laszkiewicz, Magdalena Kalinska-Kula
| Year of publication: |
2023
|
|---|---|
| Authors: | Laszkiewicz, Anna ; Kalińska-Kula, Magdalena |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 6, p. 2479-2494
|
| Subject: | artificial intelligence | artificial intelligence influencer | computer-generated influencer | consumer behavior | influencer marketing | virtual influencer |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12956 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014427324