Virtual interorganizational relationships in business-to-business electronic markets : heterogeneity in the effects of organizational interdependence on relational outcomes
Year of publication: |
2015
|
---|---|
Authors: | Mallapragada, Girish ; Grewal, Rajdeep ; Mehta, Raj ; Dharwadkar, Ravi |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 5, p. 610-628
|
Subject: | Interorganizational relationships | Organizational interdependence | Relational assets | Interdependence | Electronic markets | Lieferantenmanagement | Supplier relationship management | Unternehmenskooperation | Inter-firm cooperation | Electronic Commerce | E-commerce | Unternehmensnetzwerk | Business network |
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