Virtual product placement as a new approach to measure effectiveness of placements
John McDonnell and Judy Drennan
| Year of publication: |
2010
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|---|---|
| Authors: | McDonnell, John ; Drennan, Judy |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 16.2010, 1/2, p. 25-38
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| Subject: | Product Placement | Product placement | Mobile Marketing | Mobile marketing | Markenführung | Brand management | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003974788