Virtual reality is so cool! : how technology innovativeness shapes consumer responses to service preview modes
Year of publication: |
2021
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Authors: | Bogicevic, Vanja ; Liu, Qing ; Seo, Soobin ; Kandampully, Jay ; Rudd, Nancy A. |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 93.2021, p. 1-10
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Subject: | VR | Coolness | Self-brand connection | Innovativeness | Hotel | Technology | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Innovation | Technischer Fortschritt | Technological change | Hotellerie | Hotel industry | Innovationsmanagement | Innovation management |
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