Circular vs. angular servicescape : "shaping" customer response to a fast service encounter pace
Year of publication: |
August 2018
|
---|---|
Authors: | Liu, Qing ; Bogicevic, Vanja ; Mattila, Anna S. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 89.2018, p. 47-56
|
Subject: | Sensory marketing | Consumer behavior | Servicescape | Shapes | Warmth | Competence | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
-
Orlowski, Marissa, (2021)
-
Xu, Ying, (2023)
-
Yao, Qi, (2023)
- More ...
-
Virtual reality presence as a preamble of tourism experience : the role of mental imagery
Bogicevic, Vanja, (2019)
-
Bogicevic, Vanja, (2021)
-
Ethnic dining : need to belong, need to be unique, and menu offering
Liu, Qing, (2015)
- More ...