Virtual reality marketing : using VR to grow a brand and create impact

Henry Stuart

An introduction to virtual reality marketing -- Virtual reality : why do it? -- Industry insights : interviews with the best in the VR business -- Types of virtual reality marketing and how to choose them -- Virtual reality production : how to make VR -- Virtual reality cameras : which to use and when -- The future of VR -- Appendix: Implementing your virtual reality production framework -- Glossary -- Index

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Year of publication:	2019
Authors:	Stuart, Henry
Publisher:	London : Kogan Page
Subject:	Marketing \| Markenartikel \| Brand \| Virtuelle Realität \| Virtual reality
Description of contents:	Table of Contents [gbv.de]

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Extent:	xix, 200 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes index
ISBN:	0-7494-8286-9 ; 978-0-7494-8286-2 ; 978-0-7494-8287-9 ; 978-0-7494-8287-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011878576