Virtual social identity and consumer behavior
Natalie T. Wood and Michael R. Solomon, editors
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Solomon, Michael R. (contributor) ; Wood, Natalie T. (contributor) |
| Publisher: |
London : Routledge, |
| Subject: | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Virtuelle Realität | Virtual reality | Social Web | Social web |
| Description of contents: |
pt. 1. The virtual experience -- pt. 2. Consumer behavior in virtual worlds -- pt. 3. Avatar creation and appearance -- pt. 4. Person perceptions in virtual worlds.
|
Online Resource
| Extent: | 1 online resource (xv, 230 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-315-69834-2 ; 978-1-317-45255-3 ; 978-1-317-45256-0 ; 978-0-7656-2395-9 ; 978-0-7656-2396-6 |
| Other identifiers: | 10.4324/9781315698342 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014499631