How close do we feel to virtual product to make a purchase decision? : impact of perceived proximity to virtual product and temporal purchase intention
Year of publication: |
2021
|
---|---|
Authors: | Poushneh, Atieh |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-9
|
Subject: | Augmented reality | Construal level theory | Generality | Proximity to virtual product | Psychological distance | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Virtuelle Realität | Virtual reality | Virtuelles Team | Virtual team |
-
Wanick, Vanissa, (2023)
-
Uhm, Jun-Phil, (2022)
-
Use of augmented reality tools in marketing communication with the audience
Salkovska, Jelena, (2024)
- More ...
-
The role of customer readiness and participation in non-technology-based service delivery
Poushneh, Atieh, (2018)
-
Poushneh, Atieh, (2022)
-
Poushneh, Atieh, (2017)
- More ...