Visibility and peer influence in durable good adoption
Bryan Bollinger, Kenneth Gillingham, A. Justin Kirkpatrick, Steven Sexton
| Year of publication: |
2022
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|---|---|
| Authors: | Bollinger, Bryan ; Gillingham, Kenneth ; Kirkpatrick, A. Justin ; Sexton, Steven E. |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 41.2022, p. 453-476
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| Subject: | diffusion | peer effects | social interactions | solar | visibility | Soziale Beziehungen | Social relations | Soziale Gruppe | Social group | Innovationsdiffusion | Innovation diffusion | Dauerhafte Konsumgüter | Durable goods | Soziales Netzwerk | Social network |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2021.1306 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013363769