Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers

Stephen Gamble

Acknowledgements -- About the author -- About the content -- About frame concepts -- Dedication -- Foreword -- References -- Prologue: a call to visual action about the author and this book -- First-hand knowledge of communication challenges and visual solution -- Presented from the perspective of a business person, not a designer about this book -- Main sections

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Year of publication:	[2016]
Authors:	Gamble, Stephen
Publisher:	Hoboken, New Jersey : John Wiley & Sons Inc.
Subject:	Visualisierung \| Visualization \| Produktmanagement \| Product management \| Marketingmanagement \| Marketing management \| Online-Marketing \| Content Management \| Informationsgrafik \| Neue Medien
Description of contents:	Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de]

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Extent:	xvii, 346 Seiten Illustrationen 21 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes index
ISBN:	978-1-119-15743-4 ; 1-119-15743-9 ; 978-1-119-15855-4
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011473770