Visual ethnography: Achieving rigorous and authentic interpretations
Year of publication: |
2013
|
---|---|
Authors: | Schembri, Sharon ; Boyle, Maree V. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 9, p. 1251-1254
|
Publisher: |
Elsevier |
Subject: | Marketing research | Consumer research | Visual methods | Visual ethnography | Social construction | Harley–Davidson |
-
One step closer to the field : visual methods in marketing and consumer research
Rohani, Laila Shin, (2014)
-
Pera, Rebecca, (2022)
-
Visual and projective methods in Asian research : commentary
Belk, Russell W., (2013)
- More ...
-
Visual ethnography : achieving rigorous and authentic interpretations
Schembri, Sharon, (2013)
-
Hietanen, Joel, (2014)
-
Visual ethnography: Achieving rigorous and authentic interpretations
Schembri, Sharon, (2013)
- More ...