Visual persuasion : the role of images in advertising
Paul Messaris
| Year of publication: |
1997
|
|---|---|
| Authors: | Messaris, Paul |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : Sage Publ. |
| Subject: | Bildwerbung | Werbepsychologie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 296 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8039-7245-8 ; 0-8039-7246-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004325576