Visualization and New Product Evaluation : The Role of Memory- and Imagination-Focused Visualization
Year of publication: |
2012
|
---|---|
Authors: | Zhao, Min ; Hoeffler, Steve ; Dahl, Darren W. |
Publisher: |
[S.l.] : SSRN |
Subject: | Visualisierung | Visualization | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Produktinformation | Product information |
Extent: | 1 Online-Ressource (38 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprĂĽngliche Fassung des Dokuments October 5, 2006 erstellt |
Other identifiers: | 10.2139/ssrn.935048 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Map Based Visualization of Product Catalogs
Kagie, Martijn, (2010)
-
Consumer Attention to Favorable and Unfavorable Product Information, and Firm Information Design
Jerath, Kinshuk, (2020)
-
Do Consumers Recall Products’ Warning Labels? A Meta-Analysis
Mostafa, Mohamed M., (2016)
- More ...
-
The role of imagination-focused visualization on new product evaluation
Zhao, Min, (2009)
-
Optimal visualization aids and temporal framing for new products
Zhao, Min, (2014)
-
Imagination difficulty and new product evaluation
Zhao, Min, (2012)
- More ...