Optimal visualization aids and temporal framing for new products
Min Zhao; Darren W. Dahl; Steve Hoeffler
| Year of publication: |
2014
|
|---|---|
| Authors: | Zhao, Min ; Dahl, Darren W. ; Hoeffler, Steve |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 4, p. 1137-1151
|
| Subject: | Produktentwicklung | New product development | Visuelle Wahrnehmung | Visual perception | Werbepsychologie | Psychology of advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473288