Visualizing the value of service-based offerings: empirical findings from the manufacturing industry
| Year of publication: |
2012
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|---|---|
| Authors: | Kindström, Daniel ; Kowalkowski, Christian ; Nordin, Fredrik |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 27.2012, 7 (17.8.), p. 538-547
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