Voice of the customer marketing : a revolutionary 5-step process to create customers who care, spend, and stay
by Ernan Roman
| Alternative title: | Voice-of-the-customer marketing |
|---|---|
| Year of publication: |
2011
|
| Authors: | Roman, Ernan |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill Professional |
| Subject: | Marketing | Kunde | Management | Business-to-Consumer |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 248 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-174083-8 ; 0-07-174083-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008751071