Voluntary purchase of counterfeit products : empirical evidence from four countries
Year of publication: |
2009
|
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Authors: | Penz, Elfriede ; Schlegelmilch, Bodo B. ; Stöttinger, Barbara |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 21.2009, 1, p. 67-84
|
Subject: | Produktpiraterie | Product counterfeiting | Nachfrage | Demand | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | Slowenien | Slovenia | Tschechien | Czech Republic | Österreich | Austria | Mexiko | Mexico |
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