Von der Gestaltung der Brand-Web-Site zur Kundenbindung : eine kausalanalytische Untersuchung im Finanzdienstleistungsbereich
Huber, F. ; Regier, S. ; Bauhofer, M.
| Year of publication: |
2006
|
|---|---|
| Authors: | Huber, Frank ; Regier, Stefanie ; Bauhofer, Matthias |
| Publisher: |
Mainz : Center of Market-Oriented Product Management, Johannes-Gutenberg-Universität Mainz |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 56 Bl. graph. Darst. 30 cm |
|---|---|
| Series: | Managementorientierte Arbeitspapiere / Center of Market Oriented Product and Production Management / P. - Mainz : Center of Market Oriented Product and Production Management. - Vol. 7 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. Bl. 51 - 56 |
| ISBN: | 978-3-938879-14-6 ; 3-938879-14-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004409620