Von der Gestaltung der Brand-Web-Site zur Kundenbindung : eine kausalanalytische Untersuchung im Finanzdienstleistungsbereich
Huber, F./Regier, S./Bauhofer, M. Center of Market Oriented Product and Production Management, Johannes-Gutenberg-Universität Mainz
| Year of publication: |
2006
|
|---|---|
| Authors: | Huber, Frank ; Regier, Stefanie ; Bauhofer, Matthias |
| Publisher: |
Mainz : Center of Market Oriented Product Management |
| Subject: | Markenartikel | Brand | Website | Universalbank | Universal bank | Bankmarketing | Bank marketing | Mobile Marketing | Mobile marketing | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor | Schätzung | Estimation | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 56 Bl graph. Darst 30 cm |
|---|---|
| Series: | Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management. - Mainz : Center of Market Oriented Product and Production Management, ZDB-ID 2251005-9. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. Bl. 51 - 56 |
| ISBN: | 978-3-938879-14-6 ; 3-938879-14-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003423630