Von Trends zu Konzepten : Marketinginnovationen entwickeln und umsetzen
Marcus Schögel
| Year of publication: |
2007
|
|---|---|
| Authors: | Schögel, Marcus |
| Published in: |
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung. - Wiesbaden : Gabler, ISBN 3-8349-0282-9. - 2007, p. 327-342
|
| Subject: | Marketing | Innovation | Innovationsmanagement | Innovation management | Trend |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003507288