Vorsicht vor Multi-Werbern : wie Katjes Stars einsetzt
von Tobias Bachmüller
| Year of publication: |
2007
|
|---|---|
| Authors: | Bachmüller, Tobias |
| Published in: |
Akzente. - Köln : McKinsey & Company, Consumer Industries & Retail Group, ZDB-ID 1447507-8. - 2007, 1, p. 32-35
|
| Subject: | Süßwarenindustrie | Confectionery industry | Werbeplanung | Advertising planning | Werbeträger | Advertising media | Deutschland | Germany |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003537087