Walking the talk : co-creating the future of market research online communities
Thomas Troch; Tom De Ruyck
| Year of publication: |
2012
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|---|---|
| Authors: | Troch, Thomas ; De Ruyck, Tom |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 54.2012, 4, p. 570-572
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| Subject: | Social Web | Social web | Marktforschung | Market research | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009576967