Warranty Signalling and Reputation
Year of publication: |
2001
|
---|---|
Authors: | Balachander, Subramanian |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 47.2001, 9, p. 1282-1289
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | Marketing Strategy | Competition | Game Theory | Signaling | Warranty Policy |
-
Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema, (2012)
-
The strategic impact of references in business markets
Godes, David, (2012)
-
Social media marketing, quality signaling, and the Goldilocks principle
Nian, Tingting, (2022)
- More ...
-
A Model of Promotion-Free Retail Pricing of Durable Products
Balachander, Subramanian, (2007)
-
A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements
Balachander, Subramanian, (2009)
-
Crowdfunding Project Design : Optimal Product Menu and Funding Target
Liu, Qiang, (2021)
- More ...