What is branding?
by Matthew Healey
| Year of publication: |
2008
|
|---|---|
| Authors: | Healey, Matthew |
| Publisher: |
Mies [u.a.] : RotoVision |
| Subject: | Markenpolitik | Markenbekanntheit | Marketing | Brand name products | Product management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 256 S. : zahlr. Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 2-940361-45-2 ; 978-2-940361-45-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004548983