Warum Produkte floppen : die 10 Todsünden des Marketings
Tina Müller; Hans-Willi Schroiff
| Year of publication: |
2013 ; 1. Aufl.
|
|---|---|
| Authors: | Müller, Tina ; Schroiff, Hans-Willi |
| Publisher: |
Freiburg : Haufe |
| Subject: | Marketingmanagement | Marketing management | Marktversagen | Market failure | Produktlebenszyklus | Product life cycle | Verlust | Loss | Faktorenanalyse | Factor analysis | Konsumgüterindustrie | Markenartikel | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 235 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literatur- und URL-Verz. S. 227 - 230 |
| ISBN: | 3-648-04120-7 ; 978-3-648-04120-8 ; 978-3-648-04130-7 ; 978-3-648-04131-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010196629