Was der Verbraucher wünscht : die Praxis der Motivforschung
Alternative title: | Motivation research <dt.> |
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Year of publication: |
1960 ; 1. Aufl.
|
Authors: | Henry, Harry |
Other Persons: | Schwerdtfeger, Walther (contributor) |
Publisher: |
Düsseldorf : Econ-Verl. |
Subject: | Motivfoschung |
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