Waste not, even if it's free: an experimental explanation for apparently unprofitable promotions
This article highlights an intriguing finding that consumers are averse to wasting even items gotten for free, and provides waste-aversion as an explanation for the prevalence of store promotions that at first glance appear to be unprofitable to a store.
Year of publication: |
2010
|
---|---|
Authors: | Moore, Amy ; Taylor, Michael |
Published in: |
Applied Economics Letters. - Taylor & Francis Journals, ISSN 1350-4851. - Vol. 17.2010, 4, p. 341-343
|
Publisher: |
Taylor & Francis Journals |
Saved in:
freely available
Saved in favorites
Similar items by person
-
Non-binding signals: are they effective or ineffectual?
Moore, Amy, (2008)
-
Time to Cut Up Those Debit Cards? Effect of Payment Mode on Willingness to Spend
Moore, Amy, (2011)
-
Moore, Amy, (2009)
- More ...