Water as the part of landscape in nature based rural tourism, case Třeboň region

This article is aimed on attitudes of visitors of tourist rural area towards its ecotourism conditions, especially towards water as the part of its landscape. To compile the results of questionnaire survey analysis it can be said that the main recreational activities among Třeboň region’s visitors were biking and visiting of historical monuments. Only a few visitors were interested in nature-based activities (bird-watching, hunting). On the other hand quite high interest in recreational fishing was found. The most important part of Třeboň region’s image was water and the most important constituent of motivation was nature. There is a strong relation between the terms holiday and Třeboň region. The knowledge of Třeboň region’s nature was very poor and almost anyone had not participated in ecotourism activities. Only 15 % visitors were familiarised with the offer of ecotourism activities in the region.