We Sold a Million Units -- The Role of Advertising Past-Sales
Year of publication: |
2003
|
---|---|
Authors: | Monteiro, Paulo Klinger ; Moraga-González, José Luis |
Published in: |
Revista Brasileira de Economia. - FGV/EPGE Escola Brasileira de Economia e Finanças, ISSN 0034-7140. - Vol. 57.2003, 2
|
Publisher: |
FGV/EPGE Escola Brasileira de Economia e Finanças |
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