We Sold a Million Units -- The Role of Advertising Past-Sales
Year of publication: |
2003
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Authors: | Monteiro, Paulo K. ; Moraga-González, José Luis |
Published in: |
Revista brasileira de economia : RBE ; revista da Escola de Pós-Graduação em Economia da Fundação Getúlio Vargas. - Rio de Janeiro, ISSN 0034-7140, ZDB-ID 209941x. - Vol. 57.2003, 2, p. 401-420
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