We UBER yet we GOOGLE : gaining early- and late-mover advantage
Year of publication: |
2021
|
---|---|
Authors: | Carpenter, Gregory S. |
Published in: |
The Routledge companion to strategic marketing. - New York : Routledge, ISBN 978-1-138-48908-0. - 2021, p. 163-174
|
Subject: | Marketing | Markteintritt | Market entry | Unternehmenserfolg | Firm performance |
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