Web 2.0-Anwendungen im Marketing von Kunstmuseen : eine kritische Auseinandersetzung
Tanja Binder
| Year of publication: |
[2012]
|
|---|---|
| Authors: | Binder, Tanja |
| Publisher: |
Wiesbaden : Springer VS |
| Subject: | Museum | Marketingmanagement | Marketing management | Social Web | Social web | Neue Medien | Kulturmanagement | Kunstmuseum |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 119 Seiten Illustrationen 210 mm x 148 mm, 166 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Masterarbeit, Technische Universität Kaiserslautern |
| ISBN: | 3-531-19624-3 ; 978-3-531-19624-4 ; 978-3-531-19625-1 |
| Classification: | Museumskunde ; Kunstmuseum |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009582216