Web-based recommendation systems for personalized e-commerce shopping
Year of publication: |
2003
|
---|---|
Authors: | Wei, Chih-Ping ; Easley, Robert F. ; Shaw, Michael J. |
Published in: |
E-business management : integration of Web technologies with business models. - Boston, Mass. [u.a.] : Kluwer, ISBN 1-4020-7178-7. - 2003, p. 249-276
|
Subject: | Electronic Commerce | E-commerce | IT-gestütztes Marketing | Computer-assisted marketing | Kundenanalyse | Customer analysis |
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