Webcare quality : conceptualisation, scale development and validation
Year of publication: |
2020
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Authors: | Ghosh, Tathagata ; Mandal, Santanu |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 15/16, p. 1556-1590
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Subject: | managing negative review | Negative review | online response | scale development | webcare | webcare quality | Virales Marketing | Viral marketing | Beschwerdemanagement | Complaint management | Niederlande | Netherlands | Öffentlichkeitsarbeit | Public relations | Beziehungsmarketing | Relationship marketing |
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