Webs of influence : the psychology of online persuasion : the secret strategies that make us click

Publisher's acknowledgements -- About the author -- Know who you're targeting -- Introduction -- The psychology of decision-making -- Who are you targeting? -- Cultural quirks -- Individual differences -- Communicate persuasively -- Basic principles -- Optimising your website -- Selecting the right images -- The psychology of colour -- Social media and customer service -- Designing persuasive videos -- Sell with integrity -- Influence: an introduction -- Principles of online persuasion -- Increase your sales -- Pricing and value -- The 'behaviour chain' -- A closing note -- Notes -- Index