Webs of influence : the psychology of online persuasion; the secret strategies that make us click
Nathalie Nahai
| Year of publication: |
c 2012
|
|---|---|
| Authors: | Nahai, Nathalie |
| Publisher: |
Harlow, England [u.a.] : Pearson |
| Subject: | Online-Marketing | Internet marketing | Psychologie | Psychology | Wirtschaftspsychologie | Website | Gestaltung |
| Description of contents: | Table of Contents [gbv.de] ; Description [websofinfluence.com] ; Description [pearsoned.co.uk] |
| Extent: | XIV, 271 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-273-77295-8 ; 978-0-273-78159-2 ; 978-0-273-78158-5 |
| Classification: | Wirtschaftssoziologie, Wirtschaftspsychologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013482028