WeChat mobile-payment-based smart retail customer experience : an integrated framework
Yinglu Sun, Wei Xue, Subir Bandyopadhyay, Dong Cheng
| Year of publication: |
2022
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|---|---|
| Authors: | Sun, Yinglu ; Xue, Wei ; Bandyopadhyay, Subir ; Cheng, Dong |
| Published in: |
Information technology and management. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1573-7667, ZDB-ID 2035174-4. - Vol. 23.2022, 2, p. 77-94
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| Subject: | Customer lifetime value (CLV) | Retail customer experience | Smart retail technologies | Social-technical stimuli | WeChat mobile payment | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10799-021-00346-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013267893