Extent:
XVIII, 332 S.
graph. Darst.
210 mm x 148 mm
Series:
Basler Schriften zum Marketing. - Wiesbaden : Springer Gabler, ISSN 2627-8464, ZDB-ID 1447426-8. - Vol. 23
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Thesis
Language: German
Thesis:
Zugl.: Basel, Univ., Diss., 2007
Notes:
Literaturverz. S. [277] - 307
ISBN: 3-8349-0929-7 ; 978-3-8349-0929-9
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003637001