Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms
Year of publication: |
2008
|
---|---|
Authors: | Sirgy, M.Joseph ; Lee, Dong-Jin |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 8680176. - Vol. 77.2008, 4, p. 377-404
|
Saved in:
Saved in favorites
Similar items by person
-
Direct and indirect effects of self-image congruence on brand loyalty
Kressmann, Frank, (2006)
-
Highlighting the Concept of Well-Being in Business
Sirgy, M.Joseph, (2006)
-
Setting socially responsible marketing objectives: A quality-of-life approach
Sirgy, M.Joseph, (1996)
- More ...