Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Center of Market Oriented Product and Production Management, Johannes-Gutenberg-Universität Mainz. Huber, F. ...
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Huber, Frank (contributor) |
| Publisher: |
Mainz : Center of Market Oriented Product and Production Management |
| Subject: | Marke | Testimonialwerbung | Sportler |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 52 Bl. 30 cm |
|---|---|
| Series: | Wissenschaftliche Arbeitspapiere / F. - Mainz : Center of Market Oriented Product and Production Management. - Vol. 25 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. Bl. 49 - 52 |
| ISBN: | 978-3-938879-31-3 ; 3-938879-31-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004901511