Werbe- und Konsumentenpsychologie : eine Einführung
Peter Michael Bak
| Year of publication: |
2014
|
|---|---|
| Authors: | Bak, Peter Michael |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Deutschland | Germany | Verbraucher | Psychologie |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [cover.ekz.de] |
| Extent: | XII, 173 S. Ill., graph. Darst. 24.0 cm x 17.0 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 157 - 170 |
| ISBN: | 978-3-7910-3379-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010371487