Werbe- und Konsumentenpsychologie : eine Einführung
Georg Felser
| Year of publication: |
1997
|
|---|---|
| Authors: | Felser, Georg |
| Publisher: |
Stuttgart : Schäffer-Poeschel [u.a.] |
| Subject: | Werbepsychologie | Lehrbuch | Verbraucher | Psychologie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 387 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-8274-0055-4 ; 3-7910-1197-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004317434