Werbe- und Konsumentenpsychologie
Georg Felser
| Year of publication: |
2001 ; 2. Aufl.
|
|---|---|
| Authors: | Felser, Georg |
| Publisher: |
Stuttgart : Schäffer-Poeschel [u.a.] |
| Subject: | Werbepsychologie | Lehrbuch | Verbraucher | Psychologie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 513 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [477] - 508 |
| ISBN: | 3-8274-1105-X ; 3-7910-1944-9 |
| Classification: | Betriebssoziologie, Betriebspsychologie |
| Source: |
Persistent link: https://www.econbiz.de/10004678113