Werbeerfolg im Internet : Effektivität und Effizienz von Online Video Ads
Rosa Kriesche
| Year of publication: |
2012
|
|---|---|
| Authors: | Kriesche, Rosa |
| Publisher: |
Marburg : Tectum-Verl. |
| Subject: | Werbung | Advertising | Online-Marketing | Internet marketing | Bespielte Medien | Pre-recorded media | Werbewirkung | Advertising effects | Internet | Videoclip | Werbestrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVI, 352 S. Ill., graph. Darst. 210 mm x 150 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Wien, Univ., Diss., 2012 |
| ISBN: | 978-3-8288-3037-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009705427